About Words Matter Consulting

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Cari Rutkoskie is the Principal & Owner of Words Matter Consulting. 


Cari has helped large organizations, small businesses, and non-profits communicate clearly and tell compelling stories to shape cultures, attract talent, drive engagement, strengthen brands, and clarify vision, mission, goals, and strategy. She believes that words matter and is passionate about how they connect, engage, and inspire people and help organizations achieve their goals. 


Cari has over 20 years of brand and communications experience, with special expertise in employment-related branding and organizational communications. She is driven to produce results, and her successes include propelling a leading medical technology company from #80 to #11 on Fortune’s 100 Best Companies to Work For list and helping it debut at #10 on Fortune’s World’s Best Companies to Work For list. 

Areas of Expertise

  • Employee value proposition and employment brand
  • 100 Best Companies to Work For and other workplace applications
  • Employee and culture videos and film festivals
  • Culture books
  • Mission, values and brand messaging
  • Executive and company-wide communications
  • Communications strategy, planning and coaching
  • Message calendars
  • Website content
  • Writing and editing
  • Active listening training and coaching
  • Project management for video, website, branding, and communications projects 

Reviews of Words Matter

Bob Wallis, Kalamazoo Academy of Rock

Cari is a leader and a subject matter expert, and she can think strategically and execute tactically. She has helped us clarify our message, formalize our communication plans, and take good care of our employees. Most recently, Cari consulted with me to clarify the vision, mission, and operating principles of two small businesses. She is dedicated and focused, incredibly professional, incredibly smart, and goes above and beyond to ensure the success of the project, the team, and the company.

Michelle Mei, Leader Momentum

We are incredibly blessed to have found Words Matter and Cari. Her expertise and years of experience with communications and brand messaging have honed a critical skill that employers must have on their team. She was instrumental in helping Leader Momentum create consistent messaging around our mission, vision, values, and essential product and services features.