Cari Rutkoskie is the President of Words Matter Consulting and an expert internal and corporate communications consultant.
Cari has helped large organizations, mid-sized companies, small businesses, and non-profits communicate clearly to shape cultures, attract talent, drive engagement, strengthen brands, and clarify their vision, mission, goals, and strategy. She believes that words matter and is passionate about how they connect, engage, and inspire people and help leaders and organizations achieve their goals.
Cari has over 30 years of brand and communications experience, with special expertise in executive and organizational communications and employer branding. She is driven to produce results, and her successes include creating and leading a communications function for several companies and propelling a leading medical technology company from #80 to #11 on Fortune’s 100 Best Companies to Work For list and #10 on Fortune’s World’s Best Companies to Work For list.
Cari has an amazing ability to connect and communicate a leaders/organizations goals through a communication strategy that feels natural. She provides a blueprint that gives employees hope, inspiration and authenticity through words and a leader's actions. I loved working with her on an EVP (employee value proposition) that clearly outlines what attracts talent AND why employees stay. Knowing who are you is critical in building a sustainable culture.
I had the pleasure of working with Cari on strategic communications work while I was at Mass General Brigham. Her expertise made a significant impact on my ability to lead change. She not only developed a thoughtful strategy but also took the time to understand our team dynamics, organizational culture, and engagement goals. Her tailored approach, combined with thoughtful event recommendations, helped enhance both our communications strategy and team morale. I highly recommend her for any organization looking to elevate their communication strategy or employee engagement efforts.
I have worked with Cari for over 25 years in both the for profit and non-profit sector. She is the consummate professional with impeccable standards. Execution is flawless. Ideas are original and customer driven.
Cari addressed a critical communication need we had in our organization. While driving strategic change across the business, it was imperative to clearly communicate the message to the point of impact in the organization. Cari quickly became a de facto member of our leadership team, and she showed us the critical importance of effective communication through her actions and results.
Cari worked with our company to create its first-ever comprehensive communications strategy. Her approach involved understanding our strategy and critical initiatives through working extensively with me, the executive team and other key leaders. She is a consummate professional with a quick learning curve that engages effortlessly at all levels. Her eminently genial style invites you to accept her as one of your own while, at the same time, respectfully pushing the team to make progress. Working with Cari enabled our mid-size company to develop a communications strategy the quality of a Fortune 500. I wholeheartedly endorse Cari’s work!
Cari is one of the best communication leaders I have ever worked with. She makes my life easier by taking ideas and stories and bringing them to life. Her attention to detail is impressive, and she is an accountable partner who always delivers on time. She can work strategically as well as get into the details. She is a great partner.
We asked for Cari's help just as we sent our employees home due to the pandemic in summer 2020. We could not have enlisted a better and more qualified partner than Cari, who listened proactively to circumstances all around the world, proposed and implemented strategies with planned urgency and prepared us for a future state of blended virtual and personal messaging in multiple methods/mediums. Together, we refreshed our EVP and implemented "storytelling" throughout the company at every meeting and at every level. She used what (and who) we had to create a compelling and consistent process which has had a very positive impact on our people and culture. We are thrilled to have Cari as our partner!