Cari Rutkoskie is the Principal & Owner of Words Matter Consulting.
Cari has helped large organizations, mid-sized companies, small businesses, and non-profits communicate clearly to shape cultures, attract talent, drive engagement, strengthen brands, and clarify their vision, mission, goals, and strategy. She believes that words matter and is passionate about how they connect, engage, and inspire people and help organizations achieve their goals.
Cari has over 25 years of brand and communications experience, with special expertise in executive and organizational communications and employer branding. She is driven to produce results, and her successes include creating and leading a communications function for several companies and propelling a leading medical technology company from #80 to #11 on Fortune’s 100 Best Companies to Work For list and #10 on Fortune’s World’s Best Companies to Work For list.
I have worked with Cari for over 25 years in both the for profit and non-profit sector. She is the consummate professional with impeccable standards. Execution is flawless. Ideas are original and customer driven.
Cari addressed a critical communication need we had in our organization. While driving strategic change across the business, it was imperative to clearly communicate the message to the point of impact in the organization. Cari quickly became a de facto member of our leadership team, and she showed us the critical importance of effective communication through her actions and results.
Cari worked with our company to create its first-ever comprehensive communications strategy. Her approach involved understanding our strategy and critical initiatives through working extensively with me, the executive team and other key leaders. She is a consummate professional with a quick learning curve that engages effortlessly at all levels. Her eminently genial style invites you to accept her as one of your own while, at the same time, respectfully pushing the team to make progress. Working with Cari enabled our mid-size company to develop a communications strategy the quality of a Fortune 500. I wholeheartedly endorse Cari’s work!
Cari is one of the best communication leaders I have ever worked with. She makes my life easier by taking ideas and stories and bringing them to life. Her attention to detail is impressive, and she is an accountable partner who always delivers on time. She can work strategically as well as get into the details. She is a great partner.
We asked for Cari's help just as we sent our employees home due to the pandemic in summer 2020. We could not have enlisted a better and more qualified partner than Cari, who listened proactively to circumstances all around the world, proposed and implemented strategies with planned urgency and prepared us for a future state of blended virtual and personal messaging in multiple methods/mediums. Together, we refreshed our EVP and implemented "storytelling" throughout the company at every meeting and at every level. She used what (and who) we had to create a compelling and consistent process which has had a very positive impact on our people and culture. We are thrilled to have Cari as our partner!
I’ve had the pleasure to work with Cari on a few big projects, and it has been a great experience! Cari’s approach to leaning in and learning what the end goal is helps her drive a very organized conversation. Cari never leaves out any details and is able to articulate her methods/thoughts in a manner that anyone can grasp immediately. I can’t speak highly enough of Cari’s passion for her craft. Highly recommend her for any project!
Cari is a leader and a subject matter expert, and she can think strategically and execute tactically. She has helped us clarify our message, formalize our communication plans, and take good care of our employees. Most recently, Cari consulted with me to clarify the vision, mission, and operating principles of two small businesses. She is dedicated and focused, incredibly professional, incredibly smart, and goes above and beyond to ensure the success of the project, the team, and the company.
We are incredibly blessed to have found Words Matter and Cari. Her expertise and years of experience with communications and brand messaging have honed a critical skill that employers must have on their team. She was instrumental in helping Leader Momentum create consistent messaging around our mission, vision, values, and essential product and services features.