Get the communications expert you want and need

You have a great workplace. You can feel it when you walk in the door - there's just something special here. But no one has heard of your company, and you can't find enough of the right people to fill your open positions. And some of your best people are leaving because they think they can get a better deal somewhere else.

An employee value proposition, or EVP, answers the question, “Why should I work here and stay here?” It demonstrates what makes your company unique, different and special from other companies. You can use your EVP to help you:

Tell stories about your culture to attract the right people to your company and to engage and retain the great people you already have
Make decisions about the kinds of programs, benefits and activities that you want to offer employees to keep your culture strong and unique
Evolve your culture into what you aspire it to be

An employment brand is how you use your employee value proposition to attract the right people to your company. A strong employment brand tells the story about who your company is and what it’s like to work there. Having a smart employment brand is a competitive advantage in attracting great people to your company and building your reputation as a great workplace.

Words Matter Consulting can help you:

Define your EVP and use it to tell consistent stories about your company
Create an employment brand strategy using your EVP to protect or evolve your culture and grow your business and reputation
Apply for and win great or best workplace awards
Build your reputation as a great workplace to attract, hire and keep the right people

Here's How It Works

We learn about you.

We create a strategy and help you implement it.

We develop your EVP and employment brand.

We'll assess your workplace culture, interview your leaders, conduct focus groups with your managers and employees, and benchmark the companies you compete against for talent.

Learn more

We develop your EVP and employment brand.

We create a strategy and help you implement it.

We develop your EVP and employment brand.

Based on everything we've learned, we'll create the messages about what makes your workplace unique and test them with leaders, employees and candidates.

LET'S TALK

We create a strategy and help you implement it.

We'll create a strategy, playbook, roadmap and toolkit for implementing your EVP and employment brand. We'll also train your recruiters, managers, employees and leaders to use it.

LET'S TALK

Employee Value Proposition (EVP) and Employment Brand

Here's How It Works

We learn about you.

We create a strategy and help you implement it.

We develop your EVP and employment brand.

We develop your EVP and employment brand.

We create a strategy and help you implement it.

We develop your EVP and employment brand.

We create a strategy and help you implement it.

We create a strategy and help you implement it.

We create a strategy and help you implement it.

Create a story about your workplace that sets you apart and attracts talented candidates